Token Wars – Visual Identity & Illustration System for Web3 Platform
The client came to me with a business idea for a crypto-based betting game platform, and I was brought in to lead the visual development from the ground up.
I established the visual direction, designed the logo and brand guidelines,
and created a cohesive illustration and character system for use across the website, marketing,
and expand into future game. I also guided a small team through the production of the website and mini-game interface, ensuring visual consistency throughout. Additionally, I animated key illustrative assets to bring the platform to life and enhance user engagement through motion.
Lithuania
©2016 by idea invented
