Edrauda – Mascot Redesign, Explainer Videos & Ad Assets
Refreshing their visual identity through the redesign of their core mascot. I developed storyboards, illustrated and animated two explainer videos / TV ads. Alongside the animation work, I also created a set of digital and print banners, helping unify their marketing efforts across platforms. The result was a friendlier, more modern brand voice delivered through consistent, character-driven storytelling.
Lithuania
©2016 by idea invented
